Archives for posts with tag: crisis

We’re in the middle of a crises.
Some people believe the crises has been only triggered by the virus. And that it has been mainly caused by ‘globalization’.

I beg to differ. In part.

The crises was indeed triggered by the virus.
But the fact that we are so fragile isn’t the consequence of globalization.
Only by what we have done in the given circumstances.

It wasn’t globalization itself which had made us fragile.
Globalization only extended the opportunity field we had at our disposal.
It was our way of developing those opportunities which had made us fragile.
We had chosen ‘financial efficiency’ over ‘resilience’.
We had chosen to increase profit instead of making it ‘more and more sure’ that we’ll be able to survive.
In a sense, we have been acting as if we’d lost touch with reality.
With the hard reality….

There is nothing to suggest that we knew what we were doing. Then.
But we won’t have any excuses left once that we will have reached the other side.


Somehow I disagree with the notion of ‘over-education’… warped-education maybe?
My take is that nowadays the formal education system errs in two directions: induces false hopes coupled with an ineffective attitude: “Carefully toe the line and everything will come out fine.”
In a way this is true, only for two different groups of people: those who toe the line are not the same as those for whom everything comes out fine.
And this also valid for what is happening in the advertising business.

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