We use words to build narratives.
Which, supposedly, help us in our quest for meaning.
Yet everything does nothing more than alleviate our fear.

At some point in my life, some 6 years after Ceausescu had been chased from his presidential palace, I discovered the Stock Exchange. I had read about it, was under the impression that I knew how it worked but never had the opportunity to trade on in. Living in a communist country prevents you from trading on the free market, you know.
To cut a long story short, I had a lot of beginner’s luck.
And I wanted more. So I started to learn about it. Fundamental analysis, technical analysis, accounting… investor’s psychology, decision making theory…

But it wasn’t enough.
So I went back to school. Sociology this time.
I was no longer trying to beat the market, I only wanted to understand what was going on.
Not only in the market but in our minds. By that time, I had already learned that investors were – and still are – torn apart by greed and fear.

So, what’s going on?
What are we doing here?