We need to eat.
At some point, we discovered that by cooking it we got more out of the food we had at our disposal.
Then we learned to cook tastier and tastier meals.

Nowadays, more and more of us wonder

Why Do We Love Unhealthy Foods So Much?

Because we’ve some how convinced ourselves that being happy trumps being alive.

Evolutively speaking, pleasure is a ‘heads up’. It tells us that we do ‘the right thing’. That the food we eat is suitable for us. Nourishing.
Evolutively speaking, happiness is a heads up. That we’re on the right track. That we’re doing nothing to jeopardize our survival.

Those ‘heads – up’ were valid. Once…
And they still are. When ‘used with discretion’.

The problem being that we’re currently harnessing the horse behind the cart.

We’re no longer pursuing life as a wholesome experience.
We just want to be happy!
We no longer eat to remain alive.
We just want to have a better experience! An even better experience than the previous one…

Should we return to the Stone Age?
When so many of us died of hunger? Of illness?
Should we give up the ‘pursuit of happiness’ as a legitimate goal?!?

How about being happy while pursuing a meaningful life?